by Ben Hogwood

What’s the story?

As Goldfrapp continue their hiatus as a band, singer Alison Goldfrapp adds a second notch to the belt on her solo career.

Most of Flux was made in Sweden, working with producer and songwriter Stefan Storm, with the renowned Richard X also appearing in a collaborative guise.

What’s the music like?

For Alison Goldfrapp, this is a relatively safe move, but it certainly plays to the strengths of her vocals. The songs are well-written, with some telling explicit stories. By a quirk of fate Sound & Light was written earlier on the same day that Goldfrapp saw the Northern Lights for the first time, and it captures the rarefied atmosphere of their appearance.

The vocals are ice-cold, the productions clean and relatively clinical, and many of the songs become earworms after a few listens. Hey Hi Hello is an excellent opener, while the sultry Reverberotic works up a sweat at a slower beat. Find Xanadu brings the best out of Richard X, with a fine vocal to boot, while some much-needed heat is added by Ordinary Day, a quality pop-house cut spending time by the pool.

Does it all work?

It does, though there is a wish that Goldfrapp would let herself go emotionally a bit more. These are excellent club cuts, but most are on safe ground where feelings are concerned.

Is it recommended?

It is, thanks to some classy work in league with Stefan Storm and Richard X. Alison Goldfrapp remains one of the most recognisable voices in pop music currently, and she certainly knows her way around a dancefloor. Add a bit more explicit feeling and her music would be irresistible.

Listen / Buy

You can explore purchase options for Flux on the Piccadilly Records website

Published post no.2,638 – Tuesday 26 August 2025