On Record – Jordan Rakei: What We Call Life (Ninja Tune)


reviewed by Ben Hogwood

What’s the story?

Jordan Rakei is hitting a rich vein of form and productivity in his musical life. What We Call Life, though, is his most meaningful and personal album to date. It is an exploration of his experiences during therapy, and in particular ‘positive psychology’. In this deeply personal exercise he learned a lot about himself, his behaviour patterns and anxiety triggers, and how his marriage compares to that of his own parents.

Not the average material for a soulful singer – but Rakei takes it as the basis for a profound look at his own life.

What’s the music like?

Perhaps not surprisingly, What We Call Life is deeply expressive. Yet Jordan Rakei manages to avoid any charges of self-obsession that could be levelled at him. Instead, he makes every situation and experience very relatable, and he does that through his own voice – which is a subtly powerful instrument and communicator.

His words are very easy to follow but the song structures really help his cause, as does the instrumentation. The string arrangements are beautifully managed, the slightly skewed beats with hints of funk and / or soul at every turn, the delivery in a conversational style – all these aspects of his style add extra authenticity and authority.

The songs are deeply considered – and even the bigger structures like Brace take their time but leave their mark too. The title track is especially impressive, but Rakei’s most vulnerable moments – Clouds, Send My Love and Illusion – are his most revealing.

Does it all work?

Yes. With each album Jordan Rakei’s authority grows, and this one is the most consistent yet. Measured but heartfelt, each of What We Call Life’s songs is both believable and relatable.

Is it recommended?

Wholeheartedly. Few singers could match his poise and personal style at the moment, and it is all the more impressive given that no singers sound like Jordan Rakei at the moment. He is a serious singer, but he is a compelling one too.




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