by Ben Hogwood

It has been a big week on UK radio.

If you’ve been near any social media platform in this country, you’ll have surely worked out why, as BBC Radio 2 is undergoing an overhaul on its daytime schedule. You will probably have been blasted by the massed choirs heralding the arrival of Scott Mills on breakfast…but I would argue that the real star of the show so far has been Trevor Nelson.

On the evidence of the shows I’ve heard so far, his transition from late evenings to afternoons has been a seamless one – helped by bringing the ’5 Seconds To Name’ feature quiz with him and bolstering it with the superb ‘Old School Run’.

Yet there is another factor to his early success – his new jingle. Trevor has been fortunate with jingles – he had a couple of crackers on the Rhythm Nation show – but this one, co-written and sung by Zoe Birkett, is a proper ‘diva moment’. Listen to the jingle and watch its recording here:

@mrs.zoe.birkett

📻ITS OUT !!! Waghhhhh!! 📻 Buzzing to have recorded the vocal jingle for Dj Trevor Nelson @DjSpoonyofficial new radio show on @BBC Radio 2 I had so much fun with the writer in the studio, I was given a brief 2 days before recording but when I got into the booth the writer let me go loose vocally to pop my own spin on it , they were all so supportive and loved what I gave , and I can’t wait to tune in tonight to hear Spoonys jingle as hearing them LIVE on radio is there first time I’ve heard them ! Did anyone hear it ? ☺️ #singer #radio #bbcradio2 #fy

♬ original sound – Zoe Birkett

From personal experience, writing such a short piece of music is anything but easy. The Darkness singer Justin Hawkins, no less, started out in music writing adverts for IKEA and Yahoo. He and his contemporaries deserve so much more credit than they get, for everyone recognises the old start-up for Microsoft Windows, the double, slightly stuttered chord that brings the start of another Netflix show, or even the cosmic flash with which ITVX is introduced.

Trevor’s jingle has a lot going on. Birkett – who finished fourth in the original Pop Idol competition – has gone for broke with a killer vocal, her convictions backed up by some spicy harmonies and a production suggesting big room funk from the 1980s, with an especially big cadence that brings the likes of Parliament to mind.

Birkett hasn’t stopped there either, delivering a similarly classy jingle for DJ Spoony’s Good Groove show. Proof that the art of the jingle is alive and kicking – those writers and performers deserve a good deal of credit!