
Recent audience figures released by the BBC suggest the Proms have had a very big impact on new concertgoers this year. Here are some outtakes from the press release:
- A record-breaking season online, with more than double the number of signed-in accounts accessing BBC Proms content on iPlayer and BBC Sounds compared to last year
- Nearly 1 million people watched the First Night of the Proms on BBC Two, its strongest overnight TV audience since 2009
- Proms content reached 3.2 million on TV during the opening weekend
- A peak audience of 3.5 million people watched the Last Night of the Proms on BBC One
- Well over half the Proms at the Royal Albert Hall have been total sell-outs
- Average main evening attendance at the Hall was 93%, building on 85% in 2019
With Arcana’s blueprint being to bring classical music to those who might not normally listen to it (as well as sending electronic and pop music the other way!) this can only be described as fantastic news. The Director of the Proms is an incredibly difficult job to do – and having observed the juggling acts that previous incumbents have had to undertake to satisfy every different audience demand, I think it is fair to say David Pickard – and Roger Wright before him – have managed the changing habits of the last decade very impressively, not to mention the pandemic.
I have to admit that for me personally, the Proms are not as rewarding as they used to be. Yet this statement comes with a huge qualification, for I am 30 years into my classical music journey and first attended the festival in 1997. There have still been concerts that I have enjoyed immensely; I just attend less often than I used to.
The Proms should not be looking to satisfy my musical needs on a nightly basis. Instead it absolutely needs to be looking at the next generation of concertgoers, those who want to start out and get to know this wonderful area of music.
In order to bring them along, the festival needs to reach beyond the core classical at times, and that is why the range of artists – from The English Concert to Self Esteem to the premiere of Kurtág‘s End Game – is so important. Add in Anna Lapwood, Mariza, tributes to Northern Soul, Bollywood and Stevie Wonder, and one concert that I attended – the Jon Hopkins / BBC Symphony Orchestra collaboration – and you have greater inclusion than ever before.
Stood in the arena, I was aware that many around me were unfamiliar with the Proms or the Royal Albert Hall. What a memorable first visit they had! This is where a great opportunity exists, to give new concertgoers new memories that they will treasure. If their first visit is a success, it is fair to assume another one will follow – then another, and another…
Listening habits are changing in the era of streaming, and – like it or not – festivals like the Proms have a pressure (and even an obligation) to respond with concerts that their audiences will want to attend. To that end it is so important that seasoned classical concertgoers – while not being made to feel outcast – recognise that the make-up of some concerts in the season simply has to change, that it may well be the case that people applaud between movements, and that there may be a lot of distractions during the concert. Such things happen at pop gigs – and certainly did back in Beethoven’s day – and should be accommodated where possible.
I guess the point of this slightly rambling blog is to say that we have a duty (and hopefully a wish!) to pass on the love of classical music to other concertgoers – just as we do with our favourite bands. Let’s do that as much as we can!
Ben Hogwood




